X-Robots-Tag

The X-Robots-Tag response header defines how crawlers should index URLs. While not part of any specification, it is a de-facto standard method for communicating with search bots, web crawlers, and similar user agents. Search-related crawlers use the rules from the X-Robots-Tag header to adjust how to present web pages or other resources in search results.

Indexing rules defined via <meta name="robots"> elements and X-Robots-Tag headers are discovered when a URL is crawled. Specifying indexing rules in a HTTP header is useful for non-HTML documents like images, PDFs, or other media.

Note: Only cooperative robots follow these rules, and a crawler still needs to access the resource to read headers and meta elements (see Interaction with robots.txt). If you want to prevent bandwidth consumption by crawlers, a restrictive robots.txt file is more effective than indexing rules as it blocks resources from being crawled entirely.

Header type	Response header
Forbidden header name	No

Syntax

One or more indexing rules as a comma-separated list:

http

X-Robots-Tag: <indexing-rule>
X-Robots-Tag: <indexing-rule>, …, <indexing-ruleN>

An optional <bot-name>: specifies the user agent that the subsequent rules should apply to:

http

X-Robots-Tag: <indexing-rule>, <bot-name>: <indexing-rule>
X-Robots-Tag: <bot-name>: <indexing-rule>, …, <indexing-ruleN>

See Specifying user agents for an example.

Directives

Any of the following indexing rules may be used:

all

No restrictions for indexing or serving in search results. This rule is the default value and has no effect if explicitly listed.

noindex

Do not show this page, media, or resource in search results. If omitted, the page, media, or resource may be indexed and shown in search results.

nofollow

Do not follow the links on this page. If omitted, search engines may use the links on the page to discover those linked pages.

none

Equivalent to noindex, nofollow.

nosnippet

Do not show a text snippet or video preview in the search results for this page. A static image thumbnail (if available) may still be visible. If omitted, search engines may generate a text snippet and video preview based on information found on the page. To exclude certain sections of your content from appearing in search result snippets, use the data-nosnippet HTML attribute.

indexifembedded

A search engine is allowed to index the content of a page if it's embedded in another page through iframes or similar HTML elements, in spite of a noindex rule. indexifembedded only has an effect if it's accompanied by noindex.

max-snippet: <number>

Use a maximum of <number> characters as a textual snippet for this search result. Ignored if no valid <number> is specified.

max-image-preview: <setting>

The maximum size of an image preview for this page in a search results. If omitted, search engines may show an image preview of the default size. If you don't want search engines to use larger thumbnail images, specify a max-image-preview value of standard or none. Values include:

none: No image preview is to be shown.
standard: A default image preview may be shown.
large: A larger image preview, up to the width of the viewport, may be shown.

max-video-preview: <number>

Use a maximum of <number> seconds as a video snippet for videos on this page in search results. If omitted, search engines may show a video snippet in search results, and the search engine decides how long a preview may be. Ignored if no valid <number> is specified. Special values are as follows:

0: At most, a static image may be used, in accordance to the max-image-preview setting.
-1: No video length limit.

notranslate

Don't offer translation of this page in search results. If omitted, search engines may translate the search result title and snippet into the language of the search query.

noimageindex

Do not index images on this page. If omitted, images on the page may be indexed and shown in search results.

unavailable_after: <date/time>

Requests not to show this page in search results after the specified <date/time>. Ignored if no valid <date/time> is specified. A date must be specified in a format such as RFC 822, RFC 850, or ISO 8601.

By default there is no expiration date for content. If omitted, this page may be shown in search results indefinitely. Crawlers are expected to considerably decrease the crawl rate of the URL after the specified date and time.

Description

Indexing rules via <meta name="robots"> and X-Robots-Tag are discovered when a URL is crawled. Most crawlers support rules in the X-Robots-Tag HTTP header that can be used in a <meta name="robots"> element.

In the case of conflicting robot rules within the X-Robots-Tag or between the X-Robots-Tag HTTP header and the <meta name="robots"> element, the more restrictive rule applies. For example, if a page has both max-snippet:50 and nosnippet rules, the nosnippet rule will apply. Indexing rules won't be discovered or applied if paths are blocked from being crawled by a robots.txt file.

Some values are mutually exclusive, such as index and noindex, or follow and nofollow. In these cases, the crawler's behavior is undefined and may vary.

Interaction with robots.txt

If a resource is blocked from crawling through a robots.txt file, then any information about indexing or serving rules specified using <meta name="robots"> or the X-Robots-Tag HTTP header will not be detected and will therefore be ignored.

A page that's blocked from crawling may still be indexed if it is referenced from another document (see the nofollow directive). If you want to remove a page from search indexes, X-Robots-Tag: noindex will typically work, but a robot must first revisit the page to detect the X-Robots-Tag rule.

Examples

Using X-Robots-Tag

The following X-Robots-Tag header adds noindex, asking crawlers not to show this page, media, or resource in search results:

http

HTTP/1.1 200 OK
Date: Tue, 03 Dec 2024 17:08:49 GMT
X-Robots-Tag: noindex

Multiple headers

The following response has two X-Robots-Tag headers, each with an indexing rule specified:

http

HTTP/1.1 200 OK
Date: Tue, 03 Dec 2024 17:08:49 GMT
X-Robots-Tag: noimageindex
X-Robots-Tag: unavailable_after: Wed, 03 Dec 2025 13:09:53 GMT

Specifying user agents

It's possible to specify which user agent the rules should apply to. The following example contains two X-Robots-Tag headers which ask that googlebot not follow the links on this page and that a fictional BadBot crawler not index the page or follow any links on it, either:

http

HTTP/1.1 200 OK
Date: Tue, 03 Dec 2024 17:08:49 GMT
X-Robots-Tag: BadBot: noindex, nofollow
X-Robots-Tag: googlebot: nofollow

In the response below, the same indexing rules are defined, but in a single header. Each indexing rule applies to the user agent specified behind it:

http

HTTP/1.1 200 OK
Date: Tue, 03 Dec 2024 17:08:49 GMT
X-Robots-Tag: BadBot: noindex, nofollow, googlebot: nofollow

For situations where multiple crawlers are specified along with different rules, the search engine will use the sum of the negative rules. For example:

http

X-Robots-Tag: nofollow
X-Robots-Tag: googlebot: noindex

The page containing these headers will be interpreted as having a noindex, nofollow rule when crawled by googlebot.

Specifications

Not part of any current specification.